Long View Design - The art of an intentional future

I presented a talk at the Re:Design conference this week.  It was terrific event, purposely small and with a variety of speakers centered around the theme of Renaissance. 

I spoke about "Long View Design" which is my term for incorporating systemic thinking, cultural norms, and economic forces into product and service design.  

I gave an overview of Bruce Mau's Massive Change as the catalyst for my interest in the cultural impact and consequences of design. 

I discussed the historical context of computer related design and how it fit into the cultural zeitgeist and then discussed the new era we are moving into and some of the mega-trends that will affect the constraints, cultural factors, policy and economic conditions we should consider. 

I concluded with tactics designers can consider in preparing themselves for the mindset needed to think about the impact of the products and services they put into the world.