Aynne Valencia

I lead creative teams to make next generation products & services with a refreshing blend of creative management, business savvy, visual design, branding, advertising, marketing, technology & a deep understanding how design can influence human behavior.


Professional Work Experience

California College of the Arts
Chair of Interaction Design 

Chair August 2017 - Present 
Associate Chair - April 2015- August 2017
Associate Professor 2015-Present

Academic and administrative leadership for CCA's Interaction Design Undergraduate Program. 
- Achieved 24% growth in enrollment in the program under my leadership. 
- Created a strategic vision for the new direction of the program including curriculum redesign and partnerships to launch Fall 2020.

- Reworked the program budget from consistent overage to consistent management of budget
- Recruitment, hiring, and management of a team of over 24 full time and adjunct faculty
- Optimized processes and shifted to a self-service model for program operations
- Developed standardized rubrics and other measurement and evaluation methods for student progress

 
 

Avalen
Product Strategy Consultant

2015-Present
Product lead and strategic consulting for multidisciplinary teams
Clients: eBay, Adobe, Bank of America, AOL, Comcast, Cooper, Intuit, Tangible UX

 

R/GA, San Francisco
Associate Creative Director

2012 – 2013
Led multi-disciplinary teams including Strategy, Visual Design and Experience Design Lead, trained and mentored the design team.
Clients: Microsoft, JCPenny

 
 

Fjord
Service Design Lead,

2011 – 2012
Design direction for over 10 client projects. Pitched projects, lead, trained and mentored design team
Brought in over 2.5 million in retainer client business
Clients: Apollo Group, Intuit, PayPal, SunTrust Bank, Citibank, University of Phoenix 

 

Cisco Consumer Products
(Formerly MOTO Development)
UX Design & Strategy Lead

2009-2011
Led end to end experience design and strategy for five next-gen consumer products including the Flip camera. Owned design  schedules, managed contract design and vendor resources for interaction, visual design and production.

 

AKQA
Digital Product Design Director

2006-2009
Creative & design lead of products, projects & campaigns.
Clients: Nike, McDonald’s, Microsoft, Visa

 

Yahoo! 
User Experience Lead

2005-2006
Product design, ideation for the user experience & business strategy for the next generation of Yahoo Groups.

 

Microsoft, Redmond, WA
Lead Product Designer

2000-2005
New Consumer Products & Consulting Services Projects & Products: Surface Table, Home networking, MSN Messenger, Consumer Home Concepts
Clients: Verizon, Wachovia Bank, State of Kentucky

 
 

Luminant Worldwide
Art Director

1998-2000

Charles Schwab
Web Developer

1995-1998

Related Experience

General Assembly
Curriculum Design/Design Instructor

2013-2015

San Francisco State University
Adjunct Faculty

2008-2015

IxDA Interaction Design Association San Francisco
Co-Leader

2008-2014

 
 

Education

2007
Domus Academy, Milano Italia
Intensive course on design of innovative consumer electronic tools in the context of mobility physical manipulation, gesture and social networking functions and services.

1994
California State University San Bernardino
B.A, Art and New Media Studies

Expected 2020
San Francisco State University
M.A, Design