eBay Network Audit
Large-scale visualization of the eBay network.
Using data to inform a redesign
Zoomed out version of the seventeen foot poster
Large-scale visualization of the eBay network, including key monetization flows, identification of flows that could be optimized, and organizational and information architecture change recommendations.
I consulted with Tangible UX to audit eBay’s key user flows. My partner and I audited their entire network. We created an information graphic that leadership and individual teams used to reimagine their Buy, Sell, Help, Support, and Community experience and set them up for success in their redesign.
The result was a series of information graphics and a seventeen-foot poster kept in several locations on the eBay campus.
Team:
Aynne Valencia
Andrew Lynch
James Young
My role:
Design strategy
Design Research
Information Design
Visual Design
Buy Flow diagram detail
Close up of one of the sections
Legend detail
Detail of the legend describing what the symbols mean
Clients exploring the diagram
Related Projects
At Home
Near future smart home
Near future concept
I led a course in the Interaction Design BFA program at CCA where we explored what a near future smart home might be like for GenZ (people born from 1995-the early 2000s). Students participated in a three month design research engagement looking at market behavior, socio-economic trends and attitudes of their age cohort and in partnership with our sponsored created new and/or evolved existing product and service concepts.
The Interaction Design BFA program at CCA explored what a near future smart home might be like for Gen Z (people born between 1995-the early 2000s).
Related Projects
Glam Studio
Design Strategy for a cosmetics retailer. Glam Studio was the output of a digital strategy pitch for Sephora.
GLAM STUDIO
Glam Studio was the output of a digital strategy pitch for Sephora.
The Brief
Sephora wanted to explore how to use the iPad as a potential eCommerce Platform.
My Role
Design Strategy
Approach
Conducted design research
Spoke to 35 female Sephora customers in the target age group. I asked a series of questions centered on what brands they enjoyed using, what devices they frequently used, that apps they used most and what activities they tended to use their iPad for.
Competitive Analysis
Looked at a range of other cosmetic retailers, department stores and makeup related games. I did an analysis of what the range of offerings were, what was getting the most downloads and usage and what the nature of the features on these applications.
Organizational Research
Since this product would ideal go to market within a year, I spoke with the e commerce, point of Sale group and other people in the organization to analyze what a realistic scope for how robust the eCommerce experience could be based on the current or easily repurposed SKU features they already had. I also looked at what capabilities, bandwidth the organization could support in the timeframe allowed.
Metrics of success
Worked with the team to identify what metrics we would use to determine usage and success of the product as well as what the company hoped to get out of the investment in this channel.
Deliverables
A comprehensive presentation of findings, a persona of the specific customer archetype for this product channel and a series of recommendations for product, services and their rollout strategy.
The samples show a small part of the market research, customer personas from segmentation and a few of the concepts that came out of the retail digital product and service strategy.