PERSONAL FINANCE MANAGEMENT
ROLE: Strategy, Design Director (Creative concept, interaction design and visual design direction)
I worked with one of the largest banks in the US to leverage their iPad launch to add new value services that created personal finance tools to help clients budget their money more effectively.
Glam Studio was the output of a digital strategy pitch for a large cosmetics retailer.
The samples below show a small part of the market research, customer personas from segmentation and a few of the concepts that came out of the retail digital product and service strategy.