sabbath - disconnected project

Digital Sabbath

sabbath

When was the last time you had time to rest and think?

More and more our lives are filled with email, phone calls, text messages, direct messages and devices competing for our attention.  We are expected to always be on and available.  What if you could turn it all off?  What if you could set your own time to shut it all down and focus on real life? 

Introducing Sabbath

Sabbath was created to help those who observe with an easy way to move into their time of contemplation. 

How does it work?

Sign up for sabbath, link as  many accounts as you want. Set up a time and duration you want  time off from your tech and the system will take care of the rest.

Sabbath is the first of several “Disconnected” product and service concepts I am working on in 2019.

Visa Go!
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The Brief:
Make Visa the preferred payment method over others at the point of sale. 

I was digital product design director on the team that created a series of strategic programs to make Visa the preferred payment method over cash at the point of sale. 

This project included looking at how Visa can provide compelling online, point of sale and socially oriented
services and experiences that would make the consumer choose Visa. 

The example is below is one of the programs. 

Research Insight: 
Selecting your payment option at point-of-sale is more habit than conscious choice, making it very difficult to change. in Visa World of Change I considered how we might we turn everyday transactions into socially rewarding actions.

Visa World of Change

With every transaction, cardholders donate one penny to a cause they care about. As people around the world join in, pennies add up to big changes, giving cardholders a real reason to use Visa over cash.

Purchase Funnel: Focus on point of transaction
Channels: Targeted point of sale placements and social networks
MCC’s: Inclusive of all categories •Global: Identify charity with global appeal and tailor executions and communication channels based on countries digital lifestyle
POS Considerations: Core to the idea, advertising will focus on POP placements to drive Visa preference at the final step of the transaction

Details:
1. Visa kicks off World of Change by contributing $1 million (in line with FY09 levels) to five charities it already supports.
2. Initially, Visa partners with it’s the top issuer in each of the five markets.
3. Visa/AKQA promotes the program through PR and recruits cardholders with advertising and direct mail.
4. Cardholders join the program by registering their Visa card with the issuer and choosing a favorite cause.
5. POS signage reminds cardholders to use the card over cash and competitors. Each month the issuer adds a penny per transaction to the cardholder’s bill and forwards the total to the designated charity.
6. Issuers forward contribution data to Visa for display on the World of Change site.
7. Cardholders recruit friends through social networks and track progress online.
8. As the program grows, Visa partners with other issuers.

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aynne valencia
Luna
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Contrived
reality

Historical fiction/immersive experience

Luna is a form of mixed experience, or "contrived reality".  Luna is a story based on found photos, family history, places I have traveled and custom photoshoots I have held over the years. 

I have been inspired by immersive theatre and work I have done in alternate reality games (alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions.).  This curiosity has led to the creation of blending these forms into the creation of a historical fiction that moves from digital medium to real life theatrical experiences that, in turn, creates reality from an entirely fictional event  
The experience is held in a hotel and guests are treated to a performance and allowed to interact lightly with the characters as the story unfolds. 

The Story 

Luna Maria Montessa

Luna Maria Montessa

Tangiers, Origin of the Cirque

Tangiers, Origin of the Cirque

Luna is a form of mixed experience, or "contrived reality".  Luna is a story based on found photos, family history, places I have traveled and custom photoshoots I have held over the years. 

I have been inspired by immersive theatre and work I have done in alternate reality games (alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions.).  This curiosity has led to the creation of blending these forms into the creation of a historical fiction that moves from digital medium to real life theatrical experiences that, in turn, creates reality from an entirely fictional event  
The experience is held in a hotel and guests are treated to a performance and allowed to interact lightly with the characters as the story unfolds. 

THE STORY

Luna is the story of a Jewish Andalusian girl who flees from the Franco regime during the Spanish Civil War in 1938 to Tangiers, Morocco.  

While in exile in Morocco, Luna meets an international troupe of traveling circus performers known as Cirque De Luna. Luna becomes friends with Indian Siamese twins Shivangi and Diya and the clown Stabilo, who was disfigured by fire when he was a young boy and wears a large mask to hide his scarred face. 

The troupe travels to the Americas settling in Mexico City.  Luna befriends an older woman known to the town for creating remedies and healing potions and teas.  She is known as a La Bruja or the witch to the town.  La Bruja takes the orphaned Luna as her protege and teaches her earth magic. 

Luna falls in love with the young Mexican Luchador wrestler Miguel who goes by the stage name El Technico. 

While on a tour, Cirque De Luna's train is delayed on a whistlestop port town in Northern California. 

The troupe spends the evening at local Hotel and entertains the locals in an impromptu performance. All goes well until a fight breaks out and El Technico is caught in the melee and killed. 

Very little is known what happened during the fateful event.  But, by the dawn,  the townspeople and the members of Cirque De Luna had vanished.  

THE EXPERIENCE

A group of 10 people were chosen to participate in the experience. All participants were given a short questionnaire to fill out and then were emailed a dossier of the character they were given to play in the experience. Participants could be local townspeople or circus actors depending on the answers given in their questionnaire.

Participants met at a trailhead and were greeted by a guide. Their bags were loaded into a van and taken ahead to the hotel in which the guests would stay for the night.

Guests were set up in rooms to change and prepare for a dinner which begins the experience.

With funding I hope to have a repeat performance of Luna.



 
 
 

Stabilo

Stabilo

La Bruja

La Bruja

El Technico

El Technico

Costume detail

Costume detail

Set design

Set design

THE EXPERIENCE

A group of 10 people were chosen to participate in the experience. All participants were given a short questionnaire to fill out and then were emailed a dossier of the character they were given to play in the experience. Participants could be local townspeople or circus actors depending on the answers given in their questionnaire.

Participants met at a trailhead and were greeted by a guide. Their bags were loaded into a van and taken ahead to the hotel in which the guests would stay for the night.

Guests were set up in rooms to change and prepare for a dinner which begins the experience.

With funding I hope to have a repeat performance of Luna.