Pay Pal Personas

About this project:
PayPal was seeking insights into customer shopping behaviors for the release of their pay-later and one-click payment platforms.

My team gathered their existing customer segments, combined those insights with current market research, and conducted surveys, interviews, and site visits for contextual analysis with customers and potential customers who would use this product feature.

Role: Design research

NOTE: Photos of users and any confidential information have been redacted.