Avalen
End-to-end product and service design leadership for human- centered systems that serve people and our planet
A note about projects
I have only posted projects with the client’s identity redacted and/or that are no longer under NDA.
I have worked on a large number of consumer products, start-ups, campaigns, and software not listed.
Please see my resume to see where I have worked.
Design
Hardware Products. Software. Services and Systems
Service design and product leader with experience, delivering future-state strategies across AI, government, enterprise, and education. Currently focused on AI-enabled transformation.
Former Design Director for San Francisco Digital Services, guiding end-to-end digital and service strategy for complex public systems. As Chair at California College of the Arts, driving strategic growth and curriculum transformation.
Experience across Microsoft, AKQA, R/GA, and Cisco, translating emerging technology into scalable, human-centered systems with measurable impact.
Design Management
Leading, mentoring as a hands-on Design leader in technology-forward companies.
Aligning vision, strategy, and creativity to deliver impactful user experiences, inspire teams, and drive business growth through human-centered innovation.
End to End Product /Service Design
Systems design and thinking through users complete experience with physical products, services and digital enabled experiences.
From first discovery, to core experience to help and assistance to advocacy, start-ups to Fortune 500 companies.
Future state strategy projects
Competitive research, persona creation, future casting, and trend research to tangible, specific, actionable, and strategic recommendations, road mapping, and planning.
Recent projects, accomplishments, notes & errata
