CityTestSF

Rapid response in a global emergency

CityTestSF is a Covid19 appointment only testing spots for essential workers by the City of San Francisco in partnership with Color, Carbon Health, and One Medical. My team at SF Digital services designed the onsite signage, the online booking system, and a solution for safe distance on-site communications.

Things we considered:

Clarity.
Being clear about what this is, who it is for, and what to expect.

Safety
From gathering information prior to arrival to anticipating questions and creating a safe way to handle questions so we never put people working on the test site in harm’s way.

Friendliness
Getting a test for a potentially dangerous virus is scary. We wanted people to know we care. And did this by using some small touches like simply emojis in strategic areas to take the edge off a stressful situation.

Consistency
It had to feel like it came from SF. We wanted to make sure that from the first touchpoint like an email, or poster, to the test results, everything felt like a cohesive system.

One of the many services we are launching to help the people of San Francisco and the people who protect and serve them.

Learn about it at:

https://sf.gov/citytestsf

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