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I am Aynne Valencia, a service and product design leader.

I am in the business of shaping what comes next and how we might utilize technology and design to create a better, cleaner, fairer, more equitable, and greener future.


Right now I am

Director of Design at SewerAI, a company that leverages AI, computer vision, and machine learning to transform key city infrastructure.

Professor on the faculty of the Interaction Design Program at California College of the Arts.

Co-author of the O'Reilly Designing Interfaces Book

Featured in the MIT Press book “Through the Side Door: Fifty Years of Women in Interaction Design History” Book

Maintaining a design practice of personal projects, research and explorations in art, design, and technology

design.innovation.imagination
for systems that serve people and our planet

A note about projects: I have only posted projects with the client’s identity redacted and are no longer under NDA.

Projects and products I have shipped


  • California Migration Museum

    Food For The Hungry

    Before the Bulldozers AR tour

    Portal Typeface

    Cooper
    Strategic design and persona development for CooperU

    Pearson
    Led the team that designed a tablet-based learning management tool.

  • JCP eCommerce
    Strategy and Social media activation

    JCP eCommerce Platform Strategy
    eCommerce Roadmap

    JCP home launch

    Microsoft/Lenovo Yoga
    Product launch and advertising

    The Oscars
    Social Activation

  • PayPal
    Strategy and research of personas used for PayPal checkout design. 

    SunTrust Bank
    Led the team that delivered a service and product design for a personal finance management system.

    University of Phoenix

    Apollo Group

  • Record+

    Cisco Flip Camera
    Led the design of the new features for a new version of the Flip camera.  

  • Microsoft
    Led creative design for two augmented reality products.

    The Lost Ring
    McDonald’s/Beijing Olympics Committee, AKQA
    Senior Interaction Design for an alternate reality game social activation for the Beijing Olympics.

    Mc Donal’s.URL, AKQA
    Redesign of McDonald's global web presence.  Information architecture, creative direction, content workflow, component library, and templates.

    Nike
    Launches for five products and campaigns

  • Microsoft Hardware Team
    New consumer products incubation

    Microsoft Messenger

    Microsoft Consulting Services