Design.innovation.imagination
for systems that serve people and our planet
A note about projects: I have only posted projects with the client’s identity redacted and are no longer under NDA.
Avalen is the company name for Aynne Valencia
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California Migration MuseumFood For The Hungry
Before the Bulldozers AR tour
Portal Typeface
Cooper
Strategic design and persona development for CooperU
Pearson
Led the team that designed a tablet-based learning management tool. -
JCP eCommerce
Strategy and Social media activation
JCP eCommerce Platform Strategy
eCommerce Roadmap
JCP home launch
Microsoft/Lenovo Yoga
Product launch and advertising
The Oscars
Social Activation -
PayPal
Strategy and research of personas used for PayPal checkout design.
SunTrust Bank
Led the team that delivered a service and product design for a personal finance management system.
University of Phoenix
Apollo Group -
Record+
Cisco Flip Camera
Led the design of the new features for a new version of the Flip camera. -
Microsoft
Led creative design for two augmented reality products.The Lost Ring
McDonald’s/Beijing Olympics Committee, AKQA
Senior Interaction Design for an alternate reality game social activation for the Beijing Olympics.
McDonald’s.URL, AKQA
Redesign of McDonald's global web presence. Information architecture, creative direction, content workflow, component library, and templates.
Nike
Launches for five products and campaigns -
Microsoft Hardware Team
New consumer products incubation
Microsoft Messenger
Microsoft Consulting Services